Welcome to Day 1 of my blogging e-course, where I show you how to easily create your own money-making blog! Today we are going to talk about choosing a topic for you to blog about.
If you already know what you want to blog about, you can skip ahead to the Day 2 content, which can be found at my blog post Day 2 Blogging Course: How to Start a Blog, Step by Step, where you will receive a FREE domain name, a DISCOUNT on webhosting, and of course my STEP-BY-STEP guide to creating your blog.
Blogging has truly changed my life. I am now seriously considering quitting my soul-sucking day job (complete with a 2-hour commute one-way) in order to start making money online full-time. With the flexibility and freedom of time this would bring, I know my life will improve immensely. I would see my wife more. I would reach my health and fitness goals much easier. And I would have the satisfaction of knowing that I created something useful for the world.
And you see, I didn’t have it all planned out when I started. I really didn’t know what I was doing. And I definitely didn’t have a course like this one to talk me through all the steps. I just knew that I was passionate about something (Millennial personal finance), and that I wanted to share my passion and knowledge about that topic with the world, and to make money online while doing it!
So what did I do when I started? I spent probably over 100 hours researching blogging tips and strategies online using Google and Youtube. (Mind you, this 100 hours doesn’t include the time I have spent creating content; this was just “blog set-up” time.)
I also had something that I call my “secret sauce” that I will let you in on in Day 9 of this course — this secret sauce skyrocketed my blog profits like nothing else.
But I don’t want you to struggle like I did. I want you to be successful with your blog right out of the gate, which is why I put together this step-by-step program. I know that if you follow the steps in this course, and if you are willing to put in the work to create great content and value for your readers, you will do very well.
So today we are covering the thing you need to do before you do anything else: figure out what you’re going to blog about. And don’t worry; there’s a blog topic out there for you! I promise.
As I mentioned previously, if you already know what you want to blog about, you can skip ahead to the Day 2 content, which can be found at my blog post Day 2 Blogging Course: How to Start a Blog, Step by Step, where you will receive a FREE domain name, a DISCOUNT on webhosting, and of course my STEP-BY-STEP guide to creating your blog.
👄 1. What Do You Like to Talk About?
Let’s say you’re in a group of people, and somebody mentions some topic that causes your ears to perk up, and you immediately want to contribute what you know about this topic to the group.
It could be some sports team or player. It could be some product or service. It could be some recreational activity or video game. It could be an unlimited number of things.
But whatever this topic is for you — the topic that you can’t help but chime in about — that’s precisely what you should be blogging about.
And now, instead of just sharing your knowledge with a handful of people in a living room or at a party or dinner table or water cooler, you can share your knowledge about this topic to the world through your blog — and make money doing it! How about that?
🎯 2. Stick with Just One Topic. Focus.
Well, what if you like talking about a lot of things? My advice: pick just one of those things.
You see, you want your blog to be known for something. You want it to be “top of mind” with respect to a particular topic. If your blog covers too many topics, your readers are not likely to associate it with anything in particular because it is too “all over the place.” So be sure to think of one topic that you can blog about.
Let’s say that Blogger A blogs about football, Blogger B blogs about ancient Greek poetry, and Blogger C blogs about football, ancient Greek poetry, underwater basket weaving, and Harrison Ford movies.
What’s the end result? Blog A will be remembered as the football blog, Blog B will be remembered as the ancient Greek poetry blog, and Blog C will be not be remembered at all because it’s not easily associated with any one topic in particular. The human brain likes making one-to-one connections (e.g., “Blog A = Football”) and does not like being troubled with multiple associations at once.
😍 3. Be Truly Interested in Your Topic.
It is also important for you to be truly interested in your blog topic. My blog is about personal finance, particularly for Millennials. I have always had an interest in how money works, so it’s a natural fit for me. But there are literally hundreds of bloggers out there making money in every topic imaginable.
We’re going to touch more on this in the “Making Money” module of this course, but for now, keep in mind that the way you make money from your blog is by growing and retaining an engaged readership who will potentially sign up for or purchase various products and services that you advertise or recommend on your site.
And readers can tell pretty quickly whether or not you are truly excited about your blog topic, so again, it is in your best interest to truly be stoked about what you’re blogging about! It is also much easier to stay motivated to create interesting content for your readers to enjoy when you have a deep interest in your topic.
👉 4. Here Are Some Examples.
So with that said, I’ve listed some common blog topics below. This list is not exhaustive and is only meant to give examples!
🏆 Sports. People love reading articles about their favorite teams and players. If you’re a sports fan, then a sports blog — perhaps devoted to a particular sport, team, or even player — may be just up your alley. You could monetize your blog by promoting game tickets, sporting gear, or team/player merchandise.
👪 Parenting & Family. Most people become parents in their lives, and more people are turning to the Internet than ever for family-related advice. There are also countless ways to monetize and parenting & family blog, from advertising various educational products for children to meal planning subscriptions and more.
✈️ Travel. Do you love traveling? Do you love taking pictures of the wonderful places that you visit? If so, a travel blog might be for you. Just think of it — you get to make money doing something that you already enjoy! You could monetize your travel blog by advertising services such as AirBnb, Uber, Lyft, Expedia, etc.
🎮 Video Games / Apps. Every day, more and more people are being entertained by video games, either on a computer or a console, as well as by games on their smartphones. If you’re a gamer, then starting a video game app may be a good idea. In order to make money, you could promote things like the newest video games / gaming apps as well as video game equipment and memorabilia.
🍲 Food & Recipe. With all the news about processed foods damaging our health, more and more people are getting back to good, old-fashioned home-cooked meals. If you know your way around the kitchen, a food & recipe blog might be for you. Common monetization strategies for food & recipe bloggers include advertising cooking schools as well as specialty online grocers.
So go ahead. Brainstorm some ideas about what your blog is going to be about and once you’ve made your decision, be on the lookout tomorrow for my instructions on how to actually get your blog set up!
💻 Next Time: Technical Setup