Ipsos Review
Updated September 30, 2021

Ipsos Review: A Legit Way of Making Money with Surveys

Online Surveys

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You won’t get rich taking paid surveys, but you can make a few dollars here and there.

Today, we’ll take a look at yet another paid survey website to estimate its worth.

Ipsos has been around for some time already but can the platform help you earn a sufficiently large amount via survey participation?  The following Ipsos review will give you a better idea about what to expect.

Ipsos Review: What Is It?

Ipsos is a website that pays for surveys completed by its members. It partners with multiple clients doing consumer research. Ipsos is responsible for identifying the right demographic and carrying out a survey to give the client relevant data.

This is where the paid survey program comes in. The Ipsos i-Say program is the one you can join in order to monetize your survey participation.

About the Company

The company specializes in the field of marketing research and consulting. It was set up back in 1975 and it’s been publicly traded on the Paris Stock Exchange since 1999. Today, Ipsos is present in 89 countries and since 2011, it has ranked as the world’s third largest research agency.

As you can see, this is a well-established brand with its history and reputation. Marketing research is one of the primary areas of specialization, which contributed to the creation of the Ipsos I-Say program.

What Is Ipsos i-Say?

Ipsos i-Say is an opportunity enabling members to take surveys for cash or other rewards. The program features both surveys and polls that qualifying members can participate in.

Rewards are provided in several ways – through a loyalty program, gift cards, cash prizes and sweepstake entries. Each time you do a survey, you will get i-Say points. Collecting 500 i-Say points makes it possible to convert those into either a gift card or cash (or an alternative reward method of your preference).

How Much Money Can You Make with Ipsos?

There are many Ipsos reviews out there, focusing on different aspects of the paid survey program. One of the most important issues we’ll address directly in our Ipsos review is the amount you can generate through the participation in the program. You will obviously win points by completing surveys.

The length and the specifics of the survey will determine just how many points you’re about to score. Upon the successful completion of the survey, the promised points will be credited to your accounts.

Good to Know: Ipsos members will earn anywhere between 40 and 90 i-Say points for the completion of surveys that they qualify for. The good thing here is that the system sends out notification emails each time a survey that the member qualifies for becomes available.

Apart from the paid surveys, Ipsos also features contests. There’s a welcome draw for newly registered members. Thirty winners are drawn each month and they receive a 100-dollar prize.

Click draws and games are also scheduled and these enable participants to compete for the grand total of 10,000 i-Say points. Ipsos gives its members one more opportunity for monetizing their efforts. Referring friends to the platform can help you score additional points. Each referral that results in a new signup will give you 100 more i-Say points.

Who Can Join the Ipsos Paid Survey Program?

As already mentioned, Ipsos is present in many different parts of the world. The company works with international clients interested in doing market research.

At the time being, Ipsos is accepting members from a wide range of countries.

Keep in mind while registering is easy, the availability of surveys for people from certain parts of the world could be limited. Most of the surveys right now are available to those from the US, Canada and various European countries. You can still register if you live in another country. In order to make a sufficiently large income, however, you may want to consider signing up for other paid survey websites. Ipsos on its own may be insufficient to grant you a steady income stream.

Redeeming Ipsos Points: The Essentials

Ipsos points can be redeemed in several ways – let’s take a more detailed look at the opportunities.

How to Redeem Points

In order to redeem the points that have accumulated in the account, you’ll simply need to go to the Rewards menu. There, you’ll see your balance and the redemption options available. If you opt for a digital redemption method, the transaction will be immediate. Regular gift cards will take anywhere between three and four weeks to arrive to your mailing address.

The Different Types of Ipsos Awards

Your Ipsos points can be turned in many cool things – cash or gift cards are just two of the choices. The good thing is that the points will not expire after a certain period. As long as you remain an active member of the program, you can select the award you want and convert your points.

Cash Withdrawal

One of the most convenient options that members go for is a cash withdrawal via PayPal. A balance of 1,530 Ipsos points will turn to 15 dollars that can be withdrawn to your PayPal account. Based on this information, we’ve calculated that an average Ipsos survey will pay a cash amount in the range from 0.5 to two dollars. According to the Ipsos official presentation, members can expect to receive an average of four survey invitations per month (if they belong to the most lucrative demographic group).

Gift Card

if you don’t want cash, you can always opt for a gift card.

Ipsos has several partners and it’s up to you to decide what kind of gift card you want to get.

  • You can get a Starbucks gift card – 500 points convert to five dollars.
  • A Facebook games gift card is also available and the conversion is the same as in the case of the Starbucks card.
  • Ipsos also offers the ultimate opportunity in the realm of gift cards – an Amazon gift card.
  • You will need 1,000 i-Say points that will turn into a 10-dollar Amazon gift card.
  • A Target gift card is also available if this is your option of preference (you will need 1,500 points for a 15-dollar conversion).

Prepaid MasterCard

Through the i-Say program, you can also choose to withdraw your points in the form of a virtual prepaid MasterCard. This opportunity becomes available when you acquire at least 2,000 points in your account. As you’ve probably guessed already, the points will turn into 20 dollars. The virtual prepaid card can be used online with all e-commerce portals and websites that accept MasterCard payments. This  is not an option you can utilize for purchases in brick and mortar stores. Just like a regular card, however, this one will expire, so pay attention to the usage terms and conditions.

Charity Donations

If you want to, you can use your Ipsos survey points to give money to a charity of your preference. The list of charities that have partnered up with Ipsos is pretty long – the American Heart Association, Nature Conservancy, American Red Cross, Doctors without Borders, UNICEF, Trees for the Future, and Habitat for Humanity are just a few. Depending on the charity you choose, there could be a minimum donation amount. This minimum will typically fall in the five to 10-dollar range.

The Ipsos Sweepstakes: What Are They?

The next important point to cover in the Ipsos surveys review is the sweepstakes opportunity provided by the platform. Members of the Ipsos i-Say program will be automatically entered in different drawings for additional prizes.

Good to Know: There are several kinds of sweepstakes.

  • Quick Draws take place every four months. Ten people will be awarded each time and every winner will receive 5,000 i-Say points.
  • Poll Predictor drawings are entered by those who get an Ipsos question (a yes or no inquiry) and predict correctly the percentage of people who gave a yes or no answer.
  • The Exchange for Education program enables members to turn 200 i-Say points into one sweepstake entry.
  • Exchange for Education drawings result in one lucky member being chosen to receive a cash prize of 1,000 dollars.

There are additional sweepstakes that produce awards like electronic gadgets, vacation packages and prize packs.

Ipsos Review: Biggest Pros and Cons

The Ipsos paid survey program has a number of unique characteristics and benefits. If you’re still wondering whether to give this opportunity a try, take a look at the list of pros and cons below.

The Biggest Ipsos Pros

Ipsos i-Say is characterized by various great advantages. For a start, the program is organized by a reputable and internationally-recognized entity in the field of market research. This isn’t a scam, Ipsos i-Say is a 100-percent legitimate opportunity to win both cash and prizes.

There are multiple monetization methods, which is really cool. You can take surveys, you can refer your friends, participate in sweepstakes, and polls in order to win i-Say points.

Your points can also be flexibly redeemed. It’s up to you to decide if you’d opt for cash, gift cards, a donation or a prepaid virtual MasterCard for online purchases.

A Few Shortcomings

Various Ipsos reviews complaint about the limited availability of surveys to take. This may very well be the case if you don’t belong to the exact demographic group Ipsos clients are interested in. Making a lot of cash from Ipsos i-Say alone will be difficult. If you truly want to score a lot of cash through paid survey websites, you will need multiple memberships. Another important shortcoming is the amount of time that some of the awards take to process. While digital gift cards will become available immediately, other awards will be ready to use after a three to four-week wait.

The Final Verdict

We believe we can end the Ipsos review on a positive note. The website offers a comprehensive range of monetization opportunities. Some of these are really fun – you have polls, you have sweepstakes, and loyalty programs apart from the money-making opportunity.

if you’re building a portfolio of paid survey websites to ensure good monetization opportunities, this one is a great choice. Based on your locations, the number of surveys could be limited.

Still, you will be alerted of new money making possibilities as soon as these become available – just sign up and enter your details.

Summing It Up: Ipsos is legitimate, it’s safe, and easy to use. Making money off this site isn’t necessarily going to be a walk in the park but the payout is guaranteed. Do you have some experience with the Ipsos i-Say program? Have you won any cash or rewards from the sweepstakes or special drawings?

We’d love to learn more about your experience in the comments below.


Logan Allec, CPA

Logan is a practicing CPA and founder of Choice Tax Relief and Money Done Right. After spending nearly a decade in the corporate world helping big businesses save money, he launched his blog with the goal of helping everyday Americans earn, save, and invest more money. Learn more about Logan.

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