Sell jewelry online
Updated June 03, 2020

7 Best Places to Sell Jewelry Online

Make Money Online

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Selling jewelry online can be confusing, and it’s often difficult to tell which businesses are legit. You can find a variety of reputable dealers that pay a fair value for all kinds of jewelry if you know where to look. This can be one of the most convenient ways to sell jewelry.

This article will cover the best places to get a fair deal when selling jewelry online. Keep in mind that different websites may evaluate the same piece in different ways — try to compare at least a few offers before coming to your final decision.

1. Worthy

Rather than offering sellers a fixed price for their jewelry, Worthy acts as a marketplace that connects sellers to interested buyers. You’ll pay some of the sale price in fees, but you’re more likely to get fair value with multiple buyers bidding.

Worthy displays recent prices on the same item from other sellers, giving you access to more data to make an informed decision when pricing your jewelry. Every piece is guaranteed for a value of up to $1 million, so you won’t need to worry about something going wrong during shipping.

After selling jewelry on Worthy, you’ll be able to withdraw money to your PayPal account within 24 hours of the sale. The website also supports bank transfers and checks if you don’t have a PayPal account, although these methods take longer to process.

Worthy partners with well-known appraisers and offers an estimate on each piece of jewelry. It also covers shipping and provides free mailers designed to cushion your piece from damage. With Worthy overseeing so many aspects of the process, you don’t have to worry about the details.

Worthy guarantees a minimum sale, so you’ll get that price even if nobody bids on your item. From there, Worthy sells your jewelry on the market. Alternatively, you can start your auction above the minimum if you think you can make even more money.

Transactions of up to $5,000 are charged an 18% fee. The fee drops to 14% for $5,001 to $15,000, 12% for $15,001 to $30,000 and just 10% for all other sales.

Whether or not these fees are worth it depends on your willingness to incur risk and take the time to manage the transaction. For some people, even 18% is a small price to pay for the peace of mind that comes from knowing you’ll quickly find a fair price and avoid liability in case of damage or loss.

2. Mondiamo

Mondiamo is a newer option than many other jewelry websites, but it has quickly achieved a good reputation as users report more and more positive transactions. Unfortunately, Mondiamo only facilitates the sale of diamonds with a minimum of 0.3 carats, so those with other kinds of jewelry will need to look elsewhere.

In contrast to Worthy’s marketplace format, Mondiamo buys and sells jewelry on its own, so it doesn’t offer the ability to list your items for auction. Instead, you’ll simply receive a single offer based on certain factors about your jewelry including the four Cs: cut, color, carat, and clarity. A certified grade can help demonstrate a diamond’s value.

Mondiamo buys jewelry directly from sellers, so you won’t lose any of the offer to fees or other charges that Worthy and some competitors subtract from the sale price. The price you see is exactly what you’ll receive when you sell your jewelry to Mondiamo.

Entering information about your diamond shouldn’t take more than a few minutes, so it’s easy to check Mondiamo’s offer and compare it to other options. Like Worthy, Mondiamo pays for shipping and provides the necessary materials for packing along with shipping insurance.

You’ll receive payment as soon as you accept the offer, so you won’t have to wait for processing or any other delays. If you change your mind, Mondiamo will return your item at no charge for any reason. These considerations make it one of the most flexible platforms for selling jewelry.

On the downside, being limited to a set price range could prevent you from selling your items for the greatest possible price.

3. Cash4Gold

Cash4Gold brands itself as the original mail-in gold buyer; it’s been in the field for longer than most of its competitors. It’s a convenient and fair way to sell jewelry you’re no longer interested in.

However, Cash4Gold requires you to send your jewelry before receiving an offer or price range, making it difficult to shop around and compare its offer to others before you sell.

Like many other jewelry websites, Cash4Gold supplies a prepaid envelope, plus a plastic bag to keep your items safe during shipping. You’ll only receive insurance for up to $100, so you should be careful with any jewelry that’s significantly more valuable.

Cash4Gold and services like it rely on people underestimating the value of their jewelry, so you shouldn’t accept the first offer just because it sounds like a lot of money. The site may be better as a last resort than as a first option, as some other sites allow you to receive an estimate before shipping the jewelry.

4. WP Diamonds

  • WP Diamonds
    • Sell loose diamonds of 0.5 carats or more, plus other gemstones and watches.
    • Site type:

      Direct buyer

    • Shipping:


    • Fee:


WP Diamonds is another well-known online buyer, and it specializes in diamonds and other gemstones. The website accepts loose diamonds of at least 0.5 carat, but you can sell a variety of other items, including gemstones and watches.

While most diamond purchasers work with reputable third-party appraisers to identify the value of an item, WP Diamonds conducts internal evaluations, which may or may not represent the market price. Like Cash4Gold and Mondiamo, WP Diamonds gives sellers a single offer.

In addition to its online platform, WP Diamonds meets with sellers for individual appointments in New York City, Los Angeles and Dallas. If you live in or near one of these cities, you can bring your jewelry to WP Diamonds and receive an immediate offer.

WP Diamonds gives sellers a relatively standard valuation form in which you’ll be asked to provide some detailed information about your item. It then sends an initial valuation, although this can change significantly once the company  examines the jewelry in person.

Once your item has been evaluated, you can accept the offer for payment within 24 hours. Alternatively, you can ask to receive a check when you meet for an in-person appointment. Shipping is free, and you can send jewelry to WP Diamonds from any location in Canada or the United States.

5. Diamond Buyers International

  • Diamond Buyers International
    • Sell diamonds of at least 0.5 carat with an instant online appraisal.
    • Site type:

      Direct buyer

    • Shipping:


    • Fee:


Similarly to WP Diamonds, Diamond Buyers International buys diamonds that weigh at least 0.5 carat, and its instant appraisal tool allows you to view an estimate simply by selecting your diamond’s cut, carat, color and clarity (the four Cs).

After viewing your initial appraisal, you can request a free diamond appraisal kit for a more in-depth evaluation of your jewel. The Diamond Buyers International kit comes with a prepaid overnight FedEx envelope, and shipments are insured for up to $5,000.

Like many of its competitors, Diamond Buyers International claims to provide an official offer no longer than 24 hours after receiving your package. This shortens the process, allowing you to get an appraisal, ship your items, and accept or decline the website’s offer in short span.

If you sell your jewelry through Diamond Buyers International, you can receive payment by PayPal, direct deposit or a check. You can also decline the offer if you think you can get more money from another buyer, and you won’t be charged shipping, processing or any other fees.

In contrast to most buyers, Diamond Buyers International works directly with jewelers rather than selling your items at wholesale prices. The website claims this leads to higher payments, but you should still compare the offer against others. Remember that jewels worth more than $5,000 won’t be fully insured during shipping.

6. The RealReal

  • The RealReal
    • Sell jewelry and other luxury fashion on consignment.
    • Site type:


    • Shipping:

      Free or in-home pick up

    • Fee:


The RealReal is a consignment marketplace that includes listings for a range of fashion products, including jewelry. Its business model puts it more in line with Worthy than companies that buy your items directly, although prices are set in advance rather than subject to an auction.

After signing up for an account with The RealReal, you’ll be able to mail in your jewelry, watch, or other item, and have a digital meeting with a professional gemologist. They’ll evaluate your jewelry using GIA standards and try to work out a sale price that works for both sides.

If you accept the pricing, The RealReal handles the rest of the listing by taking pictures of your jewelry and uploading the post to the website. From there, you simply wait for someone to buy your items at the listed price. Like Worthy, The RealReal keeps a cut of every sale as commission.

The consignment commission is 30% for all jewelry worth at least $1,000 and all watches ranging from $1,000 up to $2,400. It drops to 15% for watches priced at or above $2,500, and the commission on jewelry stays constant regardless of value.  You’ll get 5% more money if you take your earnings as The RealReal credit rather than withdrawing as cash.

If your item is worth $200 or less, The RealReal will keep a full 50% of the sale price, so it may be worth considering more affordable options in this case.

The RealReal lists items for up to one year, after which it sends products back to their original owner. As with every other buyer on this list, you won’t be charged any fees if your item doesn’t sell, so there’s no risk to listing jewelry or other goods on The RealReal.

7. Express Gold Cash

  • Express Gold Cash
    • Sell your diamonds, gold, and other precious metals, and get paid within 24 hours.
    • Site type:

      Direct Buyer

    • Shipping:


    • Fee:


Express Gold Cash advertises over 25 years of experience in the diamond industry, and its model functions similarly to that of many other online buyers. You can request a free appraisal kit at any time to send in your jewelry and receive a quick cash offer.

Your appraisal kit will also include an overnight FedEx label, so you aren’t responsible for any shipping or insurance expenses. Jewelry is insured for $5,000.

After receiving the website’s offer, you can accept it to receive full payment in cash within 24 hours. There’s no risk involved in this process; if you don’t get the offer you’re looking for, you can always decline and have your items shipped back at no cost.

Express Gold Cash has an A+ Better Business Bureau rating, but there’s no way to predict which sites will provide the highest offers for a given piece. Unless you need the money soon, compare your options before taking the first offer you receive.

Make Money from Your Old Jewelry

Selling jewelry can be a complicated process, but these online buyers streamline tedious and time-consuming tasks that individual sellers may not want to perform on their own. They’re some of the best websites to start with if you’re interested in selling your jewelry online.

Alex McOmie

Alex McOmie is a writer focused on providing insightful, actionable content that can truly change the way readers approach their finances. He joined the Money Done Right editorial team in summer 2019. Learn more about Alex.

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